All-Natural Granola Bars - Made in Ethiopia
Made with oats, teff, and safflower seeds, TruLuv Granola is a nutritious and delicious on-the- go snack that contains no added sugar or artificial flavoring, and is sweetened with Ethiopian honey.
Our shop and workspace is open to the public. Come on in and say hi to us! We’re in Sar Bet, Addis Ababa just across the compound from La Morena Restaurant.
We seek to be the world’s source for healthy, sustainable, and convenient snacks crafted with Ethiopian flavors.
Made with natural oats, teff, and sunflower seeds, TruLuv Granola is the perfect snack for everyone.
Stop by our shop or find our products somewhere convenient to you!
I’m wrapping up my last few hours in Sharm-el-Sheikh, Egypt with this lovely view feeding my mind and senses and a million and one thoughts swirling around in my head. It’s been a stimulating few days spent with some of Africa’s best and brightest entrepreneurs at the Africa Forum 2018. Out of all the ideas…
Notice anything different about our granola bars and bites recently? They’re now made with 50% more Ethiopian oats (as opposed to imported oats), which means they’re now: More delicious More sustainably sourced More supportive of the local economy AND Much better at the Ethiopian “eskista” dance! Even better– our loose granola is made with 100%…
All you have to do is stop by the shop fill out a quick survey and a free small pack of bites or bars is all yours! Oh, and as a bonus you can sample and buy our new packaged loose granola at the shop, too 🙂 Find our shop here *Offer valid through to…
We’re hiring! TruLuv is looking for a passionate, dedicated and creative individual to join our team in the Junior Manager role. You will work directly with the Managing Partner to take on the following responsibilities towards building a strong and healthy business: Core Responsibilities Operations: Assist the Managing Partner in organizing, planning and implementing strategy; coordinating…
In this interview, I share a bit about the journey of being an entrepreneur in Ethiopia with Swedish Radio. Have a read (translated from Swedish, of course!) to learn a bit about my journey with the business, the challenges, and the excitement to be a part of a growing, young business people making a difference…
(Hudi’s Corner is a series of posts by our luvly intern, Hulud) Granola is one of my new favorite snacks! As a TruLuv employee, I’ve been lucky enough to experience all of the various flavors of TruLuv Granola and I especially love the Peanut Butter flavor– it’s really creamy and sweet. Also, being granola, it’s healthy…
We all know that calcium is a key nutrient for the human organism. Almost every cell in the body uses calcium in some way, including the nervous system, muscles, and heart. It is an essential building block for lifelong bone health. But you might be surprised to know that not getting enough calcium in your diet…
We were super pleased to be featured in the July 2017 edition of What’s Out Addis Magazine— our first real media coverage! Have a read and let us know what you think!
